It’s actually a $400 rebate in the form of a gun shop voucher, that can be redeemed for any sort of gun shop merchandise, or for cash. So they’re not really giving away weapons.
Still, it’s a very creative promotional stunt. I like it. And you know what it says to me? Nobody’s buying used trucks. We need to think up some more incentives.
Also, check out the cop in the video (at the link). I am far too lazy to enumerate all the ways in which he is clueless.